阿里巴巴集团全面变革组织架构和管理体系

2013年1月10日，阿里巴巴集团在杭州宣布，为了面对未来复杂的商业系统生态化趋势，以及无线互联网带来的机会和挑战，同时让组织能够更加灵活的进行协同和创新，集团现有业务架构和组织将进行相应调整，成立25个事业部，具体事业部的业务发展将由各事业部总裁（总经理）负责。 阿里巴巴集团董事局主席马云在随后向全体员工发出的信件中作出诠释说，本次组织变革的方向是把公司拆成“更多”小事业部运营，“给更多的阿里年轻领导者创新发展的机会，我们不仅仅需要看见相关业务的发展和他们团队、个人的成长，我们更希望看到他们各自的小事业部可以把我们的商业生态系统变得更加透明、开放、协同、分享，更加美好”。 “阿里今天的商业生态系统也不是阿里的，她是社会的，是未来中国商业健康发展必须的基础建设”，马云表示，“我们希望各事业部不局限于自己本身的利益和KPI，而以整体生态系统中各种群的健康发展为重，能够对产业或其所在行业产生变革影响；真正使我们的生态系统更加市场化，平台化，数据化和物种多样化，最终实现‘同一个生态，千万家公司’的良好社会商业生态系统”。 上述事业部将会承担阿里集团内同类型业务整合、拓展的任务，打通子公司或事业群间界限，使阿里的商业生态系统建设从上到下一以贯之。 阿里巴巴集团表示，此次调整的核心在于，确保以电子商务为驱动的新商业生态系统全面形成，以及适应互联网快速变革所带来的机遇和挑战，从战略到运营层面为阿里巴巴集团的健康、稳定和可持续发展提供保障。 马云说，“变革不是一时的，而是时时的。在信息时代，变化才是最好的稳定。与其我们天天抱怨今天的商业环境，与其我们天天在现实社会里争议市场经济和计划经济的利弊，不如我们用互联网这个工具来参与变革和建设的行动。因为我们坚信，在互联网的环境里，商业社会会更加透明，诚信和健康。在大数据的时代里，市场经济的思想和计划经济的手段将有可能完美统一。建设性的破坏远远比破坏性建设来的有用，远远比抱怨和空谈来的更有价值。今天我们宣布的组织变革只是我们这几年来变革完善的一部分，也是未来我们完善变革的开始”。 “把大公司拆成小公司运营，我们给市场，给竞争者更多挑战我们的机会，同样是给我们自己机会。我们永远坚持，各事业部以客户和用户利益最大化为目标，因为只有他们的利益最大化，才有我们自己的利益和存在的价值”，马云说，这次的拆分“我们希望组织结构松而不散，汇报给谁以及权力有多大不重要，但人和事，热爱和责任，信任和协同显得越来越重要。我们希望阿里人一起努力把他们个个变成小而美、对生态发展有重大作用的群体”。 这亦是阿里巴巴集团一直强调的“建设商业生态系统而不是商业帝国”的思想在组织结构上的落地实施。 基于上述构筑商业生态系统的需要，阿里巴巴集团的原有业务决策和执行体系亦将发生变革，新体系由战略决策委员会（由董事局负责）和战略管理执行委员会（由CEO负责）构成。集团战略管理执行委员会成员中的姜鹏、张勇、张宇、吴泳铭、张建锋、陆兆禧、王坚、叶朋、吴敏芝代表集团层面，分别分管相关联的业务事业部。 阿里巴巴集团表示，接下来会公布25个事业部的总裁（总经理）名单，新组织构将具备更大的决策权和更灵活的市场反应体系，强化独立业务的活力和创造力，使之在管理和运营上更有效率和成长性，并能从中不断的发现人才，为阿里巴巴集团培养出未来的领导者团队。 2012年初，阿里巴巴集团宣布，将进入为期三年的“修生养性”期，在此期间，阿里巴巴针对未来市场变化和产业升级所进行的各项调整均已在进行之中。 In January 10, 2013, Alibaba Group announced in Hangzhou, in order to face the ecological trend of future business system is complex, and wireless Internet brings the opportunity and challenge, also let the organization can be more flexible for collaboration and innovation, existing business structure and organization will be adjusted accordingly, the establishment of 25 division, the division of business development president by each department ( General Manager) is responsible for.Make Alibaba Group chairman of the board Ma Yun issued to all staff in the subsequent letters explained, the direction of organizational change is the company split into " more " small business operators to Ali, " young leaders in innovation and development of more opportunities, we not only need to see the relevant business and development team, the individual growing up, we hope to see more of their own small business to business ecosystem we become more transparent, open, cooperation, sharing, more beautiful "."The business ecosystem Ali today nor Ali, she is the society, is the future of Chinese commercial health development must base construction, " Ma said, " we hope that each department is not confined to their own interests and KPI, and the healthy development of the population as a whole in the ecosystem is heavy, can produce impact of the change on the industry or the industry; really make our ecosystem more market-oriented, platform, data and species diversity, and ultimately ' a good ecological, social and commercial ecosystem of millions of companies ' ".The division will undertake the Ali group within the same type of business integration, expansion of the task, through subsidiaries or group boundaries, so that the construction of commercial ecosystem Ali from top to bottom one principle runs through it all.Alibaba group said, this adjustment is the core, to ensure that the electronic commerce as fully formed new business ecosystem driven, and the opportunities and challenges brought to Internet rapid change, from the strategic to operational level, the Alibaba group health, stability and sustainable development to provide protection.Ma Yun said, " change is not temporary, but from time to time. In the information age, change is the best stability. And every day we complain about today's business environment, and every day in our real society market economy and planned economy dispute the pros and cons, as we use the Internet this tool to participate in the reform and construction of action. Because we firmly believe that, in the Internet environment, the business community will be more transparent, integrity and health. In the big data era, market economy thought and the planned economy means will be perfect unity. Constructive destruction is much more useful than the destructive construction, far more than complain and talk to more valuable. Today we announced the organizational change we just in the last few years change part of a perfect, but also the future we improve the beginning of change "." The company split into small company operation, we give the market, to the competitors more challenges our chance, also give ourselves a chance. We will always adhere to, each department to customers and users benefit maximization as the goal, because only their maximum benefits, have our own interests and the value of existence ", Ma said, " we hope this split structure loose but not scattered, report to the WHO and how much power is not important, but the people and things, love and responsibility, trust and cooperation is becoming more and more important. We hope the person work together to make them become small and beautiful, have great effects on the ecological development group ".This is also the Alibaba Group has been to emphasize " the construction of commercial ecosystem rather than commercial empire " thinking in the organizational structure of the implementation.The construction need based on business ecosystem, Alibaba Group's original business decision-making and implementation of the system will also change, new system consists of strategic decision Committee ( responsible for the board of directors ) and Strategic Management Executive Committee ( by CEO). Members of the group of strategic management in the Executive Committee Jiang Peng, Zhang Yong, Zhang Yu, Wu Yongming, Zhang Jianfeng, Lu Zhaoxi, Wang Jian, Xie Peng, Wu Minzhi represents the group level, respectively in charge of associated business department.Alibaba group said, the president will announce 25 division ( General Manager) list, the new organizational structure will have greater decision-making power and more flexible market reaction system, strengthen independent business vitality and creativity, so that the management and operations more efficient and growth, and in the constant discover the talents, training future leaders for the Alibaba group.At the beginning of 2012, Alibaba Group announced, will enter a period of three years of " produce " period, during this period, the adjustment of Alibaba for future changes in the market and industrial upgrading of the already underway.